I'm just going to slip into my "reader" hat here.
There's been a lot of talk lately about pre-ordering being good for author sales, etc. And I have this author friend who has a new release and I suddenly thought, "OMG, I haven't got her next book." So I ordered it right on release day.
Two days after ordering it, what happens!?!? I get an email from another online book company I use saying "Your pre-order is coming."
Same damn book!
I pre-ordered it months and months ago - but I forgot!
Now I have two of the same book going to appear in my letterbox on the same day - lucky I have friends with birthdays coming up! LOL
Pre-ordering - great for publishers, authors and those readers who have a memory or who are organised! Not good for my bank balance!